THIS IS NOT A CHEAP DOUBLE BUBBLE REFLECTIVE INSULATION, WE HAVE A SUPERIOR QUALITY REFLECTIVE FOAM CORE INSULATION, COMMERCIAL GRADE!!! ALL IN ONE PRODUCT: INSULATION + RADIANT BARRIER + VAPOR BARRIER + SOUND BARRIER. WHERE TO INSULATE? Attics, Ceilings, Walls, Steel Buildings, POLE BARNS, Roofing, Concrete Floor, Radiant Heat in a Concrete Floor, Radiant Heating Under a Wood Floor, Cathedral Ceiling, Water Heater Tank, Radon Barrier, Water Pipe and Air Duct, Reflective Ceiling System, Behind a Hot Water Radiator, Crawl Space, In Ground Swimming Pools, Shed, Fish & Hunting Shelter, Cooling Room, Cold Chamber or Wine Cellar, Concrete Block Wall, Cavity Wall for Metallic Studs in Commercial Buildings, Foundation Wall, Above Ground Swimming Pools, Quanset Hut, House Wrap.